New Name Reflects Global Market for WB Industries

March 29, 2011

When Connie and Gary Bertolucci took over Willerding Metal Fabrication, Inc. in 2006, they immediately began changing the 32-year-old metal fabrication company’s business model to reflect a more global, 21st century approach. As the company’s focus evolved from providing local repair and fabrication services for small businesses and individuals to becoming a solutions provider for large national and global companies, the Bertoluccis’ knew it was important that the company’s name and logo also change to reflect the new direction.

On May 9, 2011, Willerding-Bertolucci Metal Fabrication will officially become WB Industries. “The name change to WB Industries better identifies our strength and worldwide presence as a proven resource for providing solutions to our customers in Aerospace, Defense, Construction and Industrial fields, while still maintaining our reputation for reliable, quality, project delivery that is on time and on budget,” says WB Industries President, Gary Bertolucci.

As the company continues to move forward with a business model focused on custom-fabrications solutions for large, global-based industries, Bertolucci is confident of two things. “One thing we know for sure,” says Bertolucci, “change is and will continue to be the norm in our industry. We’re committed to staying in tune with market changes affecting our customers and providing tomorrow’s solutions to their needs.”

The second certainty for Bertolucci is they will never compromise the company’s passion for quality, on-time delivery, and commitment to customers’ budgets. “Internally, we talk about Rule 76—no excuses, play like a champion,” says Bertolucci. “What this means to our employees is as a company we have to be on top of our game every time, with every project, no excuses.” What Rule 76 means to WB Industries clients is a company with 100-percent dedication to its mission, vision and values: A quality custom-solutions provider... reliability, on time, on budget.